Hollywood AI Watch

Guilds secure AI protections; Oscars/GG/Cannes regulate AI; ethics surge

Guilds secure AI protections; Oscars/GG/Cannes regulate AI; ethics surge

Key Questions

What AI protections were secured in the SAG-AFTRA deal?

The SAG-AFTRA agreement includes requirements for consent and IP protections related to AI use. It emphasizes human copyright safeguards for performers.

What new AI rules are the Oscars implementing for 2027?

The Academy plans to ban AI-generated actors and nonhuman screenplays starting in 2027. It is also tightening preproduction script eligibility rules.

How are the Golden Globes addressing AI in 2027?

The Golden Globes will introduce specific rules governing AI content for the 2027 awards cycle. These focus on disclosure and human creative involvement.

What is Xavier Becerra's plan for AI job protections in Hollywood?

Becerra's California plan includes an entertainment summit, tax credits, AI disclosures, and likeness rights protections. It targets job safeguards for entertainment workers.

What was the reaction to Steven Soderbergh's use of AI at Cannes?

Soderbergh's AI-assisted John Lennon documentary sparked controversy and debate among critics at Cannes. Some expressed fury over the AI integration.

What is Seth Rogen's stance on AI in screenwriting?

Seth Rogen stated that writers using AI for scripts should find something else to do. He argued they should not call themselves writers if relying on the technology.

How is Cannes approaching AI tools in filmmaking?

Cannes showed a shift toward cautious acceptance of AI, particularly for automating post-production tasks. Filmmakers debated its benefits amid concerns over ethics and jobs.

What AI-related changes are happening at major film festivals and awards?

Oscars, Golden Globes, and Cannes are all introducing regulations or guidelines around AI use. These include bans on nonhuman elements and calls for transparency.

SAG-AFTRA deal (consent/IP); human copyright; Oscars 2027 bans; GG 2027 rules; Cannes cautious acceptance. New: Becerra CA plan for AI job protections, tax credits, disclosures, likeness rights; Academy tightens preproduction script rules.

Sources (16)
Updated May 24, 2026