Cross-network playable benchmarks and attribution

Unity Ads, Mintegral, Moloco, Sett benchmarks show playables outperform. Mintegral 20% higher revenue, Moloco 13.4x installs, Sett 40% better performance. Attribution window mechanics differ. SKAN fix: widening bands improves revenue tracking 10x. Recent reference: HTML5 playable ad best practices for Google and Unity reinforce existing guidelines. New: Real-data analysis shows playables convert 8x better on AppLovin but ROI mismatch, emphasizing character-led playables, character-plane hybrids, and scaling AdWords. Also: ironSource/Unity spec ambiguity (4MB vs 5MB, MRAID 2.0 vs 3.0) is a practical gotcha for UA teams.