Cross-network playable delivery, measurement, fraud, and safety

Playable operations continue to center on MRAID, HTML5 packaging, readiness, viewability, exits, accessibility, attribution windows, fraud controls, bidding, waterfalls, app-ads.txt, privacy, consent, and SKAN. Device-specific behavior, DSP bidding, and cross-device attribution can create apparent performance differences, reinforcing the need to reconcile network-reported and MMP-attributed conversions. Adjacent formats such as CTV pause ads highlight broader experimentation in interactive performance advertising but offer no validated playable benchmark.