AppLovin Playable Insights

Layer's new Motion Designer Agent lets users brief a video in conversation and receive a finished result to review and approve.

• Claimed scope:...

Cuttable's Sam Ayre argues AI can now carry ad production volume, and that brands pulling ahead will use their own performance data to choose the next...

Specscart's own account points to high-intent search as its growth engine, with a 3.85 return per £1 spent and £4 million in revenue through Google...

Faster production and shorter approvals are useful, but the article argues they don't show a brand reaching the right consumers or using its budget...

Shifting traffic gradually lets you validate a new network before committing.

• Start small: The article suggests a 90/10 split to verify...

The article weighs the two channels on four points:

• Supply: DSPs reach many exchanges and SSPs via RTB, while networks mostly use their own...

This is a vendor's production pitch, not a performance benchmark.

• Offer: Lumivance says it cuts video ads from real gameplay in batches of 20, 40...

This roundup calls Higgsfield Marketing Studio "the best AI tool for video ads" for 2026, citing its product, UGC, TikTok and marketplace...

The useful question is what movement helps a viewer understand the product, not how to make a still look more dynamic. A product photo can offer more...

The piece offers three visual hooks worth testing as concepts:

• Ceiling fan outfit transition: A fixed overhead camera makes each look easy to...

The article argues UA teams should not judge campaigns on raw CPI. Instead, track D1, D7, and D30 cohort Net ROAS through an MMP reconciled against...

Nexters is recruiting a Senior Creative Producer with strong hands-on playable ad experience for its marketing team, to take ownership of creative...

Advertisers on ChatGPT Ads can add free-form, natural-language hints describing what they offer, who may find it useful, and when it may be useful....

Key implementation details from Mintegral's iOS mediation guide:

• Formats: App Open, Banner, Interstitial, Rewarded, Rewarded Interstitial, and...

The key question, per this guide, is not who converted after seeing an ad, but who converted because they saw it. Geographic tests address this by...

The studio claims it delivers turnkey files for AppLovin, Unity, ironSource, Mintegral, Google, Yandex and RuStore.

• Build specs: It states HTML...

This 25-second playable packs a full progression arc. You drag a harvester to mow trees and collect coins, then spend them on a trailer upgrade at the...

The story sets the stakes from the first frame: the heroine is thrown into the cold and finds a shelter with a baby. The player then picks one of...

The Hanoi role would set creative direction from market data, user insight and performance ads, linking UA, Concept, Video/Art/Playable Ad and...

AppsFlyer's 2026 Performance Index is a useful market snapshot, but it doesn't measure playable ads directly.

• Scope: 57 media sources, 27.2 billion...