Rewarded UA performance claims require normalization

Reported results include Almedia’s $77 RPI and 8.11x ROAS, Mistplay’s 30% Playtime Events lift, Discord’s 97% median completion rate, and a 121% ad-podding revenue increase. Xsolla’s holiday survey reports audience attitudes, not campaign performance; an Android implementation guide likewise has no campaign results. Claims remain unnormalized and independently unvalidated, requiring scrutiny of attribution, incrementality, fraud, retention, margin, and downstream value.