AI creative tooling surge and playable ad benchmarks

Sett, OpenAI, CloudX driving AI-generated playable ads. Sett guide shows 40% better performance, 319% higher conversion, and 'creative possibility space' framework. Creative fatigue data: 45% CTR drop after 4 exposures. Moloco/Bravestars case study: 13.4x installs, 27% higher D7 ROAS. Android Privacy Sandbox rollout with 30-38% GAID opt-in.