Non-Gaming Advertiser Shift in Gaming Inventory

Sensor Tower report reveals $12B ad monetization floor, non-gaming advertisers drive 30-50% of impressions but lower CPMs. 16% YoY ad revenue growth vs 3% IAP. Challenges assumption that gaming inventory is only for app installs. AppLovin e-commerce ad share rising to 11.1%. New case: Toss (Korean fintech) implemented playable ads using MRAID, with architecture decisions and Moloco benchmarks, reinforcing non-gaming playable adoption.