Rewarded UA performance surge & consolidation — Almedia $77 RPI, Mistplay acquires MyChips, Playtime Events
Key Questions
What performance results were reported for Almedia's rewarded UA at the Summit?
Almedia reported $77 RPI and 8.11x ROAS, six times higher than average ad networks. This reflects strong scale alongside a pricing shift from CPE to CPI with self-serve and Link options.
What does Mistplay's acquisition of MyChips achieve for the rewarded platform market?
The deal combines APAC supply with North American demand and near-zero overlap. It reinforces Mistplay's position as the leading rewarded platform while expanding its overall capabilities.
How do Mistplay Playtime Events improve on traditional install-reward models?
They reward users after play rather than install, producing a 30% lift in playtime and 20% lift in ROAS. The approach is supported by the new Rewarded Playtime Handbook, which offers global benchmarks, regional data, and genre strategies.
Rewarded UA is delivering strong performance: Almedia Summit reports $77 RPI and 8.11x ROAS, six times better than average ad networks. Almedia's scale and pricing evolution (CPE→CPI, self-serve, Link) signals structural shift. Mistplay's acquisition of MyChips combines APAC supply with NA demand, near-zero overlap, strengthening Mistplay as #1 rewarded platform. New Mistplay Playtime Events reward after play (not install), delivering 30% playtime lift and 20% ROAS lift — challenges install-reward model. MAN (Mistplay Audience Network) scaling beyond games. New Rewarded UA personas framework (Reward Hunter, Casual, etc.) with AI-driven labeling offers practical segmentation. 'Rewarded Playtime Handbook: Global Mobile Gaming...' provides comprehensive benchmarks and best practices for rewarded playtime, regional data, genre strategies, KPIs. Rewarded is a must-have channel for UA leads.