Sensor Tower State of Gaming 2026: Playables double to 13.3% impressions, AppLovin 27.3% spend share
Key Questions
What are the key statistics on playable and rewarded ads from Sensor Tower's State of Gaming 2026?
Sensor Tower reports that playable ads doubled to 13.3% of impressions year-over-year, a 100% increase. Rewarded ads grew to 17.7% of impressions, up 54% YoY.
Which company leads in ad spend share according to Sensor Tower?
AppLovin leads with a 27.3% share of ad spend in gaming.
What trends did Matej Lancaric highlight for playable ads and creatives in March 2026?
Matej Lancaric noted that 6 of the top 10 creatives were non-gaming, aligning with Appier's findings of F&B non-gaming ads achieving 3x conversions and 27% lower CPA, boosting revenue 61.6% via hooks and CTAs. Playables deliver 2-3x conversions, with psychological triggers enhancing ROAS.
Sensor Tower: playables 13.3% (+100% YoY), rewarded 17.7% (+54%), AppLovin leads spend. Matej Lancaric March 2026 trends: top 10 creatives 6 non-gaming, echoing Appier F&B non-gaming 3x convs/27% lower CPA (+61.6% rev via hooks/CTAs), AppMagic Germany growth. Playables 2-3x conv; psych triggers boost ROAS.