Sensor Tower State of Gaming 2026: Playables double to 13.3% impressions, AppLovin 27.3% spend share
Key Questions
What does the Sensor Tower State of Gaming 2026 report reveal about playables performance?
Playables reached 13.3% of impressions, doubling year-over-year. Rewarded playables grew to 17.7%, up 54% from the prior year.
Which company leads in ad spend share according to the report?
AppLovin holds the top position with 27.3% spend share. It delivers 2-3x higher conversions compared to static ads.
What additional insights are provided in the Q2 2026 in-game ad benchmarks?
The benchmarks include data on brand budget allocation and platform opportunities. This expands on the core playable and spend metrics from the report.
Playables hit 13.3% impressions (+100% YoY), rewarded 17.7% (+54%), AppLovin leads spend share with 2-3x conv vs static. Q2 2026 in-game ad benchmarks add brand budget allocation and platform opportunity data. PropellerAds launching interactive ads signals further non-gaming expansion.
Sources (1)
Updated Jun 1, 2026