Unity Q1 beat & Vector ad turnaround — Grow +48% YoY, day-28 ROAS matches AppLovin Axon
Key Questions
What were the key financial results for Unity in Q1?
Unity reported 17% revenue growth in Q1. Its Vector Grow segment achieved 48% YoY growth and reached a $1B annualized run rate.
How does Vector's ROAS performance compare to AppLovin Axon?
Vector's day-28 ROAS now matches AppLovin Axon. SayGames also saw a 26% improvement in US D7 ROAS.
What AI features are planned for Unity 6.6 Alpha?
An open beta of AI tools will focus on asset creation and playable efficiency. These updates aim to enhance development workflows for advertisers and creators.
Unity Q1 +17% rev, Vector Grow +48% YoY/$1B run rate with day-28 ROAS parity to Axon; SayGames +26% US D7 ROAS. AI open beta in Unity 6.6 Alpha for asset creation and playable efficiency.
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Updated May 26, 2026