Unity Q1 beat & Vector ad turnaround — Grow +48% YoY, day-28 ROAS parity
Key Questions
What were Unity's Q1 revenue results and Vector's growth performance?
Unity reported a 17% revenue increase in Q1. Vector Grow achieved 48% YoY growth to reach a $1B run rate, with day-28 ROAS parity to Axon and SayGames showing a 26% US D7 ROAS lift.
What AI features are available in the latest Unity version?
An AI open beta is included in Unity 6.6 Alpha for asset creation and playable efficiency. This supports user acquisition teams tracking Unity's overall momentum.
What network changes and case studies were confirmed by Unity?
Unity confirmed the ironSource Ads Network sunset and Supersonic divestiture. A new offerwall case study showed 3.8x D14 retention and 300% install lifts.
Unity Q1 +17% rev, Vector Grow +48% YoY/$1B run rate with day-28 ROAS parity to Axon; SayGames +26% US D7 ROAS. AI open beta in Unity 6.6 Alpha for asset creation and playable efficiency. New offerwall case study shows 3.8x D14 retention and 300% install lifts. ironSource Ads Network sunset and Supersonic divestiture confirmed. Unity Ads launch guide provides concrete creative mix recommendations (6-10 sets, $50-100/pack) and budget formulas for ROAS learning phases — directly useful for cross-network benchmarking against AppLovin.