Unity Q1 beat & Gamesforum mediation ad-quality blocks — raised eCPMs, improved retention; Vector +48% YoY & SayGames +26% D7 ROAS case
Key Questions
What were the key outcomes from Unity's Q1 performance?
Unity's Q1 results included the ironSource shutdown, with Vector achieving +48% YoY growth. SayGames improved D7 ROAS by +26% using playables and SDK integration.
How did Gamesforum MAX blocks impact ad metrics?
Gamesforum MAX blocks raised eCPMs and improved engagement. They reinforced ad quality fundamentals through template policing and session duration tracking, enhancing retention.
What role does SDK play in user acquisition for casual games?
SDK dominance, as shown by 52 Entertainment, supports casual UA scale and ROAS. Strategies like high-volume testing of 20-30 new creatives weekly, along with AppLovin's high CTR approaches, echo effective ad creative guides.
Unity Q1: ironSource shutdown, Vector +48% YoY; SayGames +26% D7 ROAS via playables/SDK. Gamesforum MAX blocks boost eCPM/engagement; AppLovin high CTR/churn. Ad quality fundamentals reinforce template policing via session duration tracking for retention. 52 Entertainment reinforces SDK dominance for casual UA scale/ROAS. Recent ad creatives guide echoes high-volume testing.