Ad Performance Playbook

No significant updates today.

Top-of-funnel awareness is shifting from discretionary spend to a measurable performance lever as better audience data and brand lift studies connect...

Google's automated reviews now catch policy violations faster, with most ads scanned within one business day. Account managers can use these key...

Meta's default-on AI tools are swapping models and mangling creatives without consent, while Google now mandates visible AI labels for all ads....

ChatGPT Ads Manager now supports custom audiences for inclusion, suppression, and bid multipliers at the ad group level.

• Account overview tab...

Account managers can use the free Meta Ads Library to instantly surface competitors' active creatives, copy, and CTAs across Facebook and...

Account managers should prep clients for agentic commerce where product data drives AI purchase decisions, not ad creatives.

• Google’s Universal...

Real teams are cutting invalid traffic and recovering budget fast with targeted fraud rules.

• Mandai Design slashed IVT by 76% and reclaimed €8,000...

Native advertising matches platform form and function to bypass banner blindness and earn engagement.

• Definition: Paid media that blends visually...

Account managers can recommend lookalike audiences to expand reach while preserving quality and lowering acquisition costs.

• Seed selection: Start...

Account managers should caution clients against over-relying on TikTok's new funnel tools for native and interstitial strategies. While they generate...

OpenAI's ad business is on pace to miss its own $2.5B yearly forecast by 90%, with standalone chatbots generating under $1B this year versus the...

Client-ready comparison for account managers:

• Audience targeting: TikTok dominates 18-34 demo; Meta reaches broader ages including 25-54 and older
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Google's mandatory AI ad labels give account managers a fresh transparency talking point.

• Build trust proactively: Flag AI assets early so clients...

Platform Budget Shifts

• 🔥 AppLovin E-commerce Gains: AppLovin reached 11.1% e-commerce ad budget share with a 169 bps gain in 2Q26 per Jefferies...

This portfolio breaks down 12 UGC categories with exact lengths, pricing, and live examples—ideal for pitching native ad creatives to clients.

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Google Demand Gen campaigns deliver visual ads across YouTube, Discover, Gmail, and Maps to drive engagement beyond active search. Use these talking...

AppLovin’s e-commerce ad share jumped 169 basis points to 11.1% in 2Q26, driven by advertisers shifting incremental spend rather than cutting Meta or...

TikTok's Agentic Hub launches AI Skills that autonomously manage native ad campaigns—from creative generation and audience targeting to performance...

• Native format advantage: Spark Ads boost existing organic creator posts instead of interrupting feeds, preserving real engagement signals and...