Ad Performance Playbook

Creatify generates performance-optimized video ads from product URLs in minutes, trained on 15M+ ads and $1B in spend. This lets account managers...

Facebook's shift to 2:3 vertical videos in mobile News Feed creates new opportunities for native and in-feed video ads.

• Bigger real estate: Videos...

Boosting organic posts acts as training wheels for paid social but delivers far less value than proper campaigns.

• Limited control: Only organic...

• Turn buyer knowledge into actionable personas you can actually write ads for, replacing vague guesses
• Generate targeted concepts, angles, and...

• Core trade-off: UMD study finds perfect privacy and useful targeted advertising cannot coexist due to information leakage when linking targeting...

Magellan AI analyzed nearly 95,000 podcasts but sampled multiple episode copies to handle dynamic ad insertion, relying on proprietary spend models...

Creative scaling works when teams separate fast exploration from controlled production.

• AI assists concept generation and drafts, but all outputs...

• LoopMe PurchaseLoop now supports CPI and CPA optimization by feeding brand campaign audience signals into lower-funnel performance campaigns
• Adobe...

Better leads outperform higher volume when deeper-funnel signals drive optimization and improve campaign performance. Expand into Display, Demand Gen, or YouTube only when they demonstrably lift downstream business results.

ChatGPT calls convert to leads at 49%, outpacing Google Business Profiles by 6 points, yet the report stresses low volume and calls the figure an...

• Scripps News captured 22% of all mobile open programmatic ad spend in July, with streaming news channels exceeding half the total.
• The channel...

A mid-market B2B tech case shows how structured AI deployment delivered 30% productivity gains and zero governance incidents.

Clients should probe...

Facebook's quiet removal of the 20% image-text rule gives advertisers more creative freedom, but success now depends on mobile-first readability and...

Use this four-point framework to evaluate AI-driven CPA campaigns in Japan:

• Localization depth: Confirm AI systems are trained on Japan-specific...

Story-format creatives deliver familiar social-style engagement through simple taps, holds, and progress bars without needing interstitials.

• Key UX...

Platform data alone leaves half the picture dark, leading teams to cut campaigns that still have growth left.

• Evidence first: Check if a data...

Industry benchmarks serve as sharp diagnostic tools for client campaigns. High CTR paired with weak conversion rates points directly to landing page...

Move beyond AI copy tools to applications that drive targeting, allocation, and growth decisions.

• Predictive churn models detect early...

Ad blindness is rising as consumers tune out repetitive or salesy formats, with 24% of professionals citing it as a direct risk to campaign...

The brutal volume math—50 variants to find one winner, with the top 2% capturing 68% of spend—demands tools that keep product details identical across...