Created by Keunrak Kang
Actionable performance marketing insights and recommendations for native and interstitial ads
Explore the latest content tracked by Ad Performance Playbook
Client talking points on ad relevance for native/interstitial campaigns:
Tired of ad platforms pushing budgets on non-revenue campaigns? Root cause: Incomplete data hides true paying-customer drivers, limiting optimization to clicks.
Arm clients with these 9 best tools for 2026.
Key trend: Google Ads AI features like PMax/AI Max mature with benchmarks and cross-platform ease—ideal for SMB testing.
Key playbook for $250+ products on native ads:
Social ad dominance meets rising risks—$317B global spend in 2026, yet over half of U.S. marketers flag it as top brand safety threat.
Benchmark client native, interstitial, and adjacent campaigns (e.g., in-feed video, programmatic) against these 2026 stats:
Elevate lead gen campaigns in finance, insurance, and home services with real-time bid adjustments powered by algorithms and auction signals.
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Key wins from one-click setup:
Key talking points for clients:
Rising AI trend in programmatic platforms boosts performance metrics for native/interstitial campaigns:
Key takeaways from testing AI tools (Firefly, ChatGPT, Copilot, Canva, Gemini, etc.) for real ads:
Key adaptations for performance metrics in AI era:
Efficiency gains in programmatic bidding: DSPs signal priorities (audience/inventory) to SSPs via files, slashing QPS waste and costs.
Static images still power 60-70% of conversions on Meta for multi-location brands, outshining video hype—key playbook tactic: prioritize proven static creatives for native/social optimization.
Multi-channel strategies amplify reach but create attribution chaos—platforms overclaim conversions from overlaps like CTV-social-search.
Privacy era must-do: Dashboard shows 50 conversions but CRM logs 32 sales – iOS ATT, cookie blocks, ad blockers create massive gaps.
Spot audience exhaustion before ROAS drops—key trend in predictive metrics:
AI tools create and optimize static social ads in minutes, slashing production time/cost while speeding creative testing for e-commerce—ideal for account teams scaling Meta variants.
