AI-mediated advertising, automation, and conversational formats

ChatGPT Ads added measurement-partner integrations, conversion diagnostics, and weekly summaries; larger visual layouts remain tests without performance evidence. Gemini in Google Ads offers AI-assisted performance-drop diagnosis, which must be checked against source metrics, conversion lag, and business context. Broad AI-marketing claims, including an episode’s reported 36% campaign lift, lack enough methodological detail to use as benchmarks.