Demand for format-specific native & interstitial playbooks

Account teams urgently need 1-page playbooks. Key data includes 42% higher conversion for AI-referred traffic, 393% YoY growth in AI ad trends. Platform updates from ChatGPT Ads, Meta, TikTok, and Verve continue to reshape the landscape. ChatGPT Ads now has product carousels and attribution integrations but lacks format control. Agentic media buying is low-single-digit spend with client-by-client guardrails. SEO traffic collapse creates native ad opportunity.