Packaging Design Pulse

• Core issue: Repeated packaging changes frequently follow weak sales, yet fail to address root causes in proposition, price or formulation
• Critical...

• Supply-chain pivot: Geopolitical disruptions push brands toward supplier diversification and regional resilience over lowest-cost sourcing.
• EPR...

Brands are moving past traditional orange-and-black Halloween packaging toward more premium, distinctive palettes that enhance seasonal brand...

Reese’s Peanut Butter Pumpkins now carry the disclaimer “Carving not on actual product” on wrappers after a dismissed lawsuit alleged consumers were...

Drupa insights reveals print service providers actively crossing traditional boundaries, with packaging emerging as the prime growth area.

• Broad...

Most brands still treat labels and boxes as cheap production costs rather than owned media that reaches every customer.

• Point-of-sale power: 73-85%...

FineGlitter embeds sparkles into film for striking light reflection and movement that instantly grabs attention on busy shelves, while delivering...

Masterpress has expanded operations to produce pouches containing over 90% paper and over 95% bio-based content, enabling scaled manufacturing of highly sustainable options for FMCG and consumer goods brands.

Can Tetra Pak's new Ice Cream Wrap hit 85% paper while meeting frozen-food demands, production needs, and consumer appeal?

• Sustainability angle: Up...

Premium packaging is evolving from optional flair into a core growth tool for health and beauty brands.

• Market projected to reach $43.3 million by...

Advanced prototyping is shifting packaging development from slow physical sampling to faster digital and printed validation.

• 3D printing impact:...

Packaging design claims are shifting from generic recyclability to infrastructure-specific standards and measurable recovery.

• LMIC waste pickers...

By replacing welded PVC with two interlocking PET halves, a medical device reel now converts over 236,000 pounds of material to recyclable format...

Heritage brand Hardys is tackling consumer confusion by simplifying its range architecture, updating packaging across Stamp, Voyaging Range and Core,...

• Greyhound Box's Tuff Range delivers heavy-duty corrugated packaging for industrial components, automotive parts and FMCG products under demanding...

Ritter Sport's square format (1932) and patented snap-open pack (1976) show how structural packaging becomes a permanent brand asset instead of a...

Kärcher’s new push sweeper packaging uses brown paper to visibly communicate its 30% recycled plastic content.

• White underprint on brown substrate...

Global market growth claims contrast with UK tax data driving real shifts in buyer priorities.

• Market projection: Flexible packaging expected to...

Redesign packaging only when one-time costs divided by annual gains in freight, damage, or fees yields an acceptable payback period. Otherwise reorder, as the existing tooling and specs already minimize expense.

Indie packaging now centers specimen-sheet layouts with grids, lot codes and run figures where logos once sat, treating labels as technical records of...