Packaging Design Pulse

Amazon projects its own network will handle 88.7% of US packages by 2029, accelerating past prior estimates as it shifts from carrier customer to...

Start with a clear brand idea before picking colors or graphics to make packaging truly distinctive. This means first defining the audience, product...

Premium packaging is evolving from protective shell to core brand experience through tactile rituals and layered discovery.

• JAVOR soap turns daily...

• Stripped-back approach: Bold typography and confident colour replace dense illustration for immediate shelf presence.
• Flexible architecture:...

Packaging teams are embedding measurable circularity metrics directly into product development rather than treating recyclability as an...

It's Nice That's packaging coverage reveals how design intersects with branding and culture.

• Material play: Japanese potato chip bag loses its...

• Liquid packaging machines prioritize food safety and performance upgrades from rigid formats
• Pet food trends drive specialized flexible solutions...

Amcor is showcasing flexible, rigid and specialty solutions for consumer goods, healthcare, beauty and more at PACK EXPO, with strong emphasis on...

Custom printed tape serves as both a tamper-evident security feature and a branded touchpoint on every shipment.

• Security boost: Unique patterns...

The AmericaPack Summit 2026 agenda highlights strategic priorities for North American FMCG packaging leaders facing regulatory and market...

• Shelf differentiation: Vibrant printed cardboard wrap with UV spot varnish creates premium on-shelf presence and extra branding space
• Instant-food...

Legacy FMCG brands face a new reality: packaging must perform in fast-scroll environments where it’s often reduced to thumbnails on quick-commerce...

The packaging materials market is projected to reach USD 1.48 trillion by 2035 at a 3.2% CAGR, driven by demand for sustainable, lightweight...

• Branding shapes lasting perception and loyalty while packaging drives instant purchase decisions
• Disjointed processes cause color mismatches and...

Heritage brands are modernizing packaging to boost visibility while honoring legacy.

• Boost updated its lozenge logo with a subtle modern twist for...

Packaging has evolved from a final shipping step into a multi-functional asset that drives marketing, meets sustainability mandates, ensures...

Packaging must now perform simultaneously for physical shelves and digital screens. A single design needs to survive shipping, stand out in stores, and photograph cleanly for e-commerce while meeting rising sustainability demands.

• Digital-first design wins attention: Eye-catching structures and unboxing kits fuel social shares on TikTok and Instagram
• Purpose-driven details...

QR codes and RFID are evolving labels from passive identifiers into active digital gateways, creating owned-media channels for CPG brands.

• These...

Shoppers are trading down yet still spending strategically, making packaging a key lever for communicating value and maintaining confidence.

Four...