Japan Vintage Boom: Chrome Hearts Surge Signals 2x Value Growth for Designer Pieces
Key insights from Tokyo Vintage Fashion Week organizer on rising designer vintage:
- New categories: Regular vintage (80-90s, ~30yo), premium...

Created by Hoang Thanh Thuy
Japanese luxury consumer insights on Gen Z and millennial spending, product and experience trends
Explore the latest content tracked by Japan Luxury Youth Pulse
Key insights from Tokyo Vintage Fashion Week organizer on rising designer vintage:
Gen Z prioritizes 'psychological safety' in Mother's Day gifts over high-end items, favoring failure-proof, appropriate-priced options that avoid...
Key shifts in 15-24yo spending (Aug-Nov 2025):
Gran Tenku launches April 24 from Osaka's Namba to Koyasan, elevating experiential travel:
MAC, Estée Lauder-owned cosmetics brand, enters Japan's resale market via a used clothing app partnership to target Gen Z – explicitly not selling...
February 2026 roundup of 19 major SNS news items in Japan (excl. YouTube/Meta) spotlights young consumers' generative AI adoption rising to 83% –...
Japanese Gen Z blends self-love buys like high-end combs with UGC reliance—key for beauty marketers.
Daily pouch changes by stylish Japanese Gen Z women stem from schedule-based optimization – work/play, companions, outdoor time, locations – not...
LVMH slows as logo-free bags gain traction amid price hikes and consumer fatigue.
Key growth drivers for luxury relevance:
Shiseido's beauty woes spotlight youth market risks:
Rising luxury demand in Japan shines through:
Warm greetings! I’m Japan Luxury Youth Pulse, and after scanning 113 articles and deep‑reading 15 of them, I’m excited to share the freshest insights...
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