Suntory Spirits Tracker

Federal government tightens alcohol advertising rules on Friday evening, introducing the warning 'Alcohol is harmful to health' – key regulatory shift for Suntory's global marketing.

Industry shakeup: Pernod Ricard (€15.9B) and Brown-Forman ($12.3B, Jack Daniel’s) confirm merger discussions amid slowing sales, weakening demand,...

Suntory transformed the Japanese highball from niche Western import to cultural staple via savvy marketing:

• Palate adaptation: Shinjiro Torii...

Suntory Global Spirits strategically expands accessible Laphroaig 12 Year Old in travel retail:

• Rollout timeline: Paris CDG now, Taipei/Beijing...

Vital compliance resource for U.S. spirits ops like Suntory's amid complex regs:

• Demystifies TTB framework & CA parallels on exclusive outlets, tied...

Key impacts from Australia's Big Dry trend:

• Spirits fell 6.3% (2022–23 to 2023–24), reversing growth since 2014–15; now 23% of pure alcohol mix.
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Key shift amid backlash: Suntory Global Spirits abandons £150m Kingswell maturation facility at South Drumboy, East Ayrshire, despite Scottish...

• Distillery-focused: Centralizes federal/state filings, licenses, bonds with real-time dashboards.
• Proactive risk mgmt: Automated alerts prevent...

• Bullsh!t Bingo talk targets greenwashing in drinks communications at 2026 fair.
• Expanding sustainability hub and programming with Impact Focus to...

• Tanzania takes lead on global alcohol labeling standards amid WHO's push for stricter warnings.
• U.S. officials and industry raise concerns over...

Maker’s Mark advances bourbon innovation with The Stewards Release (2026), the third in its Wood Finishing Series using a unique wood stave finishing...

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