Suntory -196 Peach RTD Launch
Key Questions
What is Suntory -196 Peach RTD?
Suntory -196 Peach is a ready-to-drink (RTD) beverage that blends shochu and vodka with peach flavors. Suntory Beverage & Food GB&I is expanding this product in the UK market.
What sales growth has Suntory -196 Peach achieved in the UK?
The product has seen explosive growth with sales up 762% to £4.1 million and units up 918% within the £1 billion UK RTD market. This performance highlights its strong market traction.
How does Suntory -196 Peach align with market trends?
It taps into Gen Z preferences for fruity flavors, countering sobriety trends through premium innovation. This positions it well amid a forecasted $575 billion global RTD market by 2033.
Suntory Beverage & Food GB&I expands -196 Peach RTD (shochu-vodka fruity blend) with explosive UK growth: 762% sales to £4.1m/918% units in £1B RTD market; SGS On The Rocks new RTDs align Gen Z fruity trends, counters sobriety, premium innovation amid $575B/'33 forecast.