Smart cart AI pilots expand: Caper Carts at Weis Markets capture intent data; Milam's Markets tests Coupr carts with basket size lift
Key Questions
What new data is Caper Carts capturing at Weis Markets?
Caper Carts at Weis Markets are capturing 'almost bought' signals as behavioral intent data. This shifts in-store AI from transaction data to intent data and enables new advertising revenue streams.
What results has Milam's Markets seen from its Coupr smart cart pilot?
Milam's Markets is testing Coupr smart carts in two stores with ten carts each. The pilot has produced baskets that are 41% larger by item count and 53% larger by dollar value.
How do the Weis Markets and Milam's Markets deployments fit into the smart cart trend?
Both retailers demonstrate measurable basket size lifts and new data capabilities through smart cart AI. Milam's Markets, a small family-owned chain, joins Weis Markets and other pilots such as Jetson in expanding the technology.
Weis Markets deploying Caper Carts (already tracked) now highlighted for capturing 'almost bought' signals—behavioral data that online retailers already have. This shifts in-store AI from transaction data to intent data, creating new advertising revenue streams. Quantified basket size lift and data advantage. New: Milam's Markets testing Coupr smart carts in 2 stores, 10 carts each, with 41% larger baskets by item count and 53% by dollar value. Small family-owned retailer piloting, adds to smart cart trend alongside Caper Carts and Jetson. Both deployments show measurable basket size lifts and new data capabilities.