CTV Measurement Expands Through TiVo Viewership Data and Pixalate OpenEPG

TiVo Ads launched enhanced US TV viewership data with session-level linear and streaming signals for cross-platform measurement and analytics. Pixalate's OpenEPG Index and pre-bid API add show-level CTV context, spend, reach, and media-quality data for programmatic targeting and valuation; Best Buy Ads' attribution and incrementality expansion and PubMatic's episode-level contextual targeting reinforce demand for actionable CTV signals.