US AdTech Deal Tracker

Horizon Media's direct integration pipes Roku TV data into its Blu platform, cutting delays between campaign signals and action.

• Speed gains: Data...

• Meta consolidates Creator Marketplace and Partnerships Ads Hub into a unified Creator Marketing Hub to help brands discover creators and activate...

Nexxen is opening programmatic access to pause ads, CTV’s non-intrusive high-attention native format that appears when viewers pause content. This move turns a niche placement into scalable inventory centered on attention and viewer experience.

Wurl launched its Content Intelligence Platform, an enrichment solution built to scale advanced CTV targeting and inventory quality via pre-bid...

Wurl's Content Intelligence Platform now delivers pre-bid contextual signals from partners like KERV and Peer39 to DSPs, unlocking over 140 billion...

Creator campaigns are shifting from brand output to deliberate AI training data for shopping recommendations. Influencer’s new Creator-First AEO...

Mission Media's new Quality Score in Content Hub tiers podcast shows as Premium, Long-tail or Unverified using audience size, downloads, ad slots,...

Walmart and Walgreens are rapidly rolling out digital ad screens in aisles, endcaps, and near merchandise to create measurable retail media...

Local-first ad tech is aligning with industry groups to unlock broadcast inventory for precise, deterministic addressable TV. Viamedia.ai's move...

Triton Digital has turned its survey-based Demos+ audience data into actionable targeting inside the Triton Ad Platform, letting buyers select shows...

Trade Desk is now a major buyer in Telly's expanded Magnite partnership, opening programmatic access to Telly's connected-TV home-screen ad inventory....

Amazon is embedding shoppable features into Prime Video via X-Ray's new Shop tab and "Shop the Scene" with Lens technology, letting viewers browse and...

DeepIntent's new Cora platform marks a clear shift: agentic AI now orchestrates full healthcare marketing workflows instead of just automating...

Impression-level event data is now foundational for AI-driven ad decisions as models analyze raw logs directly, removing the analyst barrier and enabling custom risk scoring, attribution windows, and traffic quality checks at scale.

Nike ads perform four times better against cooking content than basketball, showing obvious contextual choices often mislead. Qortex data proves...

Operative's new unified platform combines omnichannel ad management, broadcast optimization, and agentic AI automation to connect sales workflows...

Pinterest is pushing interoperable CTV measurement with its new Certified Measurement Partner Program, built on the recent tvScientific acquisition....

56% of consumers prefer AI shopping recommendations that incorporate creator perspectives, rising to 65% among Gen Z and Millennials. 65% also report...

Telly is introducing duration-based programmatic marketplaces through Magnite, including a first-of-its-kind five-minute private marketplace that extends CTV advertising past traditional commercial breaks.

Raptive debuts an ad-supported Community platform that lets creators own direct audience relationships and monetize immediately via programmatic ads...