Created by Jeff Zheng
US ad tech deal updates on programmatic, influencer, OTT, and recommendation funding, M&A, IPOs, launches
Explore the latest content tracked by US AdTech Deal Tracker
Accenture Song's planned acquisition of creator and social agency Whalar signals deeper consulting involvement in influencer marketing, one of advertising's fastest-growing segments. The move builds on Song's increased focus in the space.
Accenture Song will buy Whalar, gaining global scale in influencer marketing.
InMobi and Scope3 launched the industry’s first agentic seller, giving AI-powered buying agents direct access to premium CTV and mobile inventory via...
Peer39 has acquired Adloox from Scope3, extending its contextual brand safety and measurement capabilities into Google and Meta environments while...
Viamedia.ai has launched an expanded AI-powered advertising platform with new planning tools, Parrot ADS upgrades for CTV and programmatic, and a...
PubMatic launches Decision Fabric on AgenticOS, letting partner AI models run audience qualification and bidding decisions natively inside the...
No significant updates today.
AppsFlyer's new Web Performance Measurement tool gives marketers one complete view of performance across every channel. This helps them stop maximizing individual channels in isolation.
Fuse Media has named iSpot its official measurement provider for CTV and FAST inventory. The deal brings outcomes-based attribution to 84 million monthly viewers.
Publicis Groupe agreed to buy LiveRamp for $2.546 billion in equity value in the largest ad-tech acquisition since its $4.4 billion Epsilon deal in...
StackAdapt's CMO argues CTV is collapsing the brand versus performance divide in programmatic ads, with campaigns now blurring into a 50/50 split....
Publicis' acquisition of LiveRamp aims to deliver proprietary data advantages for AI agents while preserving the platform's neutrality across clients...
X is launching Creator Connect, an AI-driven product using xAI tech to match brands with niche and rising creators for campaigns based on objectives,...
Publicis Groupe has agreed to buy US ad tech firm LiveRamp for $2.2bn as part of its ramped-up M&A activity. The move targets LiveRamp's position as a neutral data provider in US programmatic advertising.
Topsort rolled out TikTok Offsite Ads, letting marketplaces and vendors run campaigns with familiar onsite sponsored listing workflows to extend programmatic commerce media beyond onsite channels.
