US AdTech Deal Tracker

• Peak Audience Targeting deploys AI on platform signals and CTV viewership data to auto-find and optimize converting audiences
• Beta results showed...

Nielsen is rebranding its longtime Ad Intel product as "Ad Intel AI," infusing the competitive ad-spend platform with AI to deliver faster, more...

Nielsen's Ad Intel AI leverages decades of persons-verified data to convert fragmented ad data into real-time actionable intelligence, marking the first in a new generation of AI products for ad measurement.

OpenAI is rolling out product cards in ChatGPT Ads that now display price and star ratings alongside product images, starting with examples like a...

InMobi launched FRAME Attention, a certified high-attention product for mobile in-app video and CTV with a guaranteed 8,000 APM floor validated by...

Spira.ai has launched an enterprise-grade AI influencer platform that lets DTC brands spin up autonomous digital personas from a product URL,...

Snap completed its five-week AI ads rollout on July 25 by opening its platform to third-party agents through an MCP server, matching Google, Amazon,...

SuiteDSP's new AI Decisioning tool lets advertisers evaluate programmatic impressions before bidding by analyzing live auction signals including supply quality, contextual relevance, audience behavior, and predicted engagement.

InMobi Advertising launched FRAME Attention, a Lumen-validated product guaranteeing at least 8,000 APM across Mobile In-App Video and CTV...

OpenAI launched ChatGPT Ads integrations with AppsFlyer and Adjust, enabling advertisers to measure app installs and in-app events from ads in the...

CTV Platform Launches

• Magnite Business Insider Channel: Magnite’s SpringServe platform will serve as the primary ad server and programmatic...

Business Insider is shifting beyond YouTube by launching a standalone FAST CTV channel, using Magnite's SpringServe as its primary ad server for both...

Vidmob360 delivers MCP services and API connectors that integrate creative data across over a dozen platforms covering 95% of North American media...

• TiVo and OpenGlass launch programmatic access to premium U.S. TV homescreen inventory at scale
• Fubo's Athletic hub adds home screen takeovers,...

Hearst's AURA IQ uses AI and first-party data to convert advertiser RFPs into custom audience recommendations, helping sales teams move faster.

Mergers and Acquisitions

• Influencer Hero Acquires Afluencer: Influencer Hero acquired Afluencer to consolidate influencer marketing services for...

Comscore's integrations with Spotify, SiriusXM, Triton Digital, Acast, and Libysn now let advertisers activate transcript-level brand safety and AI...

AI Digital's acquisition of a Barcelona-based creative agency strengthens the human craft behind its AI Creative Studio, pairing design expertise with...

Guideline launched its Ad Intelligence MCP Server to expand programmatic ad data access and support agentic AI workflows. The move builds on its...

Influencer Hero acquires Afluencer to serve D2C brands from first creator collabs to scaled campaigns. The platforms stay independent, giving brands an easy entry point on Afluencer and deeper automation on Influencer Hero as programs grow.