US AdTech Deal Tracker

The most useful CTV signal may come before the ad. A program title says little about the moments leading into a break, which can reveal tone, viewer...

Walmart Connect's first-party shopper segments, built on online and in-store purchases, are now available to every advertiser on Vibe's self-serve CTV...

The article frames CTV's next growth opportunity as proving it can drive sales. The channel is no longer growing at its earlier breakneck pace, and its market is expanding only slightly faster than linear TV advertising.

Streaming is now an ad business. 48% of US premium SVOD accounts were ad-supported in Q1 2026, and ad-supported subscriptions reached 110...

Two different layers of TV advertising are getting AI automation:

• Impression layer: Tatari Max is an AI-driven engine at the ad-server level that...

Amazon is positioning Ads Agent as one AI-powered place for campaign tasks, recommendations, and performance questions, announced September 29,...

Universal Ads has launched a Campaign Management category in its Business Partners Program, aiming to let advertisers add TV alongside search and...

PubMatic is bringing verified content data into the bidstream, a move the article describes as helping advertisers buy live sports inventory with greater precision and confidence.

Stagwell, the publicly traded ad holding group, has acquired Freestar, a digital ad company that helps more than 1000 publishers sell their inventory, to deepen its capabilities.

Cuttable raised A$20 million Series A to advance its AI platform that connects creative generation with performance measurement from Meta, including...

Real-time oRTB auctions and flexible multi-demand routing give CTV and FAST publishers dynamic inventory control across endpoints, establishing the platform as standalone ad-serving infrastructure.

Google’s new tool dubs one video into 33 languages while preserving tone and timing, replacing multi-market voiceover shoots.

• Production gains:...

LinkedIn's professional data—job titles, company size, and industry—now powers programmatic CTV buys inside Google DV360, giving advertisers...

Independent ad-serving gains traction with AdPlayer.Pro's new CTV Video Ad Server, built for enterprise streamers needing flexible OpenRTB routing and...

Roku is positioning clean rooms as operational infrastructure for planning, activation and proof of performance, moving CTV beyond reach metrics...

Nielsen will roll out new cross-platform measurement products in early 2027 that combine direct publisher first-party streaming integrations with its...

Citi Commerce Media uses transaction intelligence to generate predictive purchase signals for advertisers, such as suggesting hotels and restaurants...

Netflix's new Pixel and Conversion API standardize tracking of over 20 lower-funnel events, letting advertisers build audience segments from their own...

Unified MMM and impression-level methods each tackle different CTV gaps but require specific conditions to work.

• Unified MMM captures cross-channel...

Connected customer data and reduced fragmentation are becoming central to programmatic performance. Top performers are more likely to use connected...