Created by Jeff Zheng
US ad tech deal updates on programmatic, influencer, OTT, and recommendation funding, M&A, IPOs, launches
Explore the latest content tracked by US AdTech Deal Tracker
Hearst today launched Hearst News, a fully unified, owned-and-operated programmatic network bringing together the digital scale of its properties. This proprietary national platform scales programmatic access to news inventory.
Sir Martin Sorrell warns AI is upending advertising, evolving from programmatic roots.
Exclusive partnership accelerates agentic ad buying across JWX's premium programmatic inventory.
Mass Customizer enables personalized TV ads from a hero creative—customizing text, offers, CTAs, messages, and voiceovers while preserving original...
Amagi launches AdFlow Orchestrator at NAB 2026, a POIS-based tool that automatically restructures broadcast ad breaks for FAST and CTV compliance. Key step forward in intelligent ad automation.
LoopMe pushes programmatic into mobile in-app ads, enabling publishers direct access to brand demand via Chartboost SDK.
Google Ads is unifying enhanced conversions for web and leads into a single toggle starting June 2026, accepting data from tags and Data Manager.
Key shift in gaming ad tech: Unity sunsets ironSource Ads, bets on Vector AI platform for $1B ARR amid AI pivot.
Google's AI tools are transforming search ads with massive revenue gains:
Dynamic ad insertion is the backbone of OTT monetization, now evolving beyond server-side signals for stronger CTV programmatic measurement via a joint industry approach.
Tubi pioneers as the first major streamer with a native ChatGPT app, tackling content overload via conversational recs.
Key launch: Google consolidates ad and measurement tools into the Advertising and Measurement Developers Hub for easier campaign building,...
fullthrottle.ai expands into audio advertising via first-party data, offering premium inventory from iHeartMedia and streamlined, programmatic-like...
