Amazon DSP Opens Global Access to Spotify Podcast Inventory — Programmatic Audio Expansion
Key Questions
What new inventory is available through Amazon DSP?
Amazon DSP now offers global access to Spotify podcast inventory, including in new markets and via Programmatic Guaranteed buying options. This expands programmatic audio opportunities for advertisers.
How does the Spotify integration support measurement?
It enables full-funnel measurement using Amazon shopping signals. This complements broader trends in programmatic audio buying.
What other audio partnerships has Amazon DSP announced?
Amazon DSP recently partnered with Triton Digital to further grow available audio inventory on its programmatic marketplace. These moves continue the platform's audio expansion strategy.
Amazon DSP now globally accessible for Spotify podcast inventory, including new markets and Programmatic Guaranteed buying. Full-funnel measurement with Amazon shopping signals. Expands programmatic audio buying for advertisers, complementing the broader programmatic audio trend.