Pinterest Acquires tvScientific — $350M CTV M&A for SMB Targeting
Key Questions
What company did Pinterest acquire and for how much?
Pinterest acquired tvScientific for $350 million. The deal aims to extend CTV targeting capabilities to small and medium-sized businesses using first-party intent data.
What performance improvements has tvScientific demonstrated?
Campaigns using tvScientific have shown a 27% lift in outcomes for CTV audiences. The technology supports retail-CTV initiatives and CTV API strategies.
What new tool did tvScientific recently launch?
tvScientific introduced the Creative Advisor AI tool. It uses proprietary models trained on years of real-world data to optimize CTV creative elements.
Pinterest acquired tvScientific for $350M to bring CTV targeting to SMBs using first-party intent data. 27% outcome lift in CTV audience. Fits retail-CTV and CTV APIs pivot. tvScientific also launched Creative Advisor AI tool for CTV creative optimization. Pinterest also launched new AI tools for advertisers, including Business Assistant and MCP integration for agentic workflows.