Pinterest Acquires tvScientific — $350M CTV M&A for SMB Targeting
Key Questions
What company did Pinterest acquire and for how much?
Pinterest acquired tvScientific for $350 million. The deal aims to extend CTV targeting capabilities to small and medium-sized businesses using first-party intent data.
What performance improvements has tvScientific demonstrated?
Campaigns using tvScientific have shown a 27% lift in outcomes for CTV audiences. The technology supports retail-CTV initiatives and CTV API strategies.
What new tool did tvScientific recently launch?
tvScientific introduced the Creative Advisor AI tool. It uses proprietary models trained on years of real-world data to optimize CTV creative elements.
Pinterest acquired tvScientific for $350M to bring CTV targeting to SMBs using first-party intent data. 27% outcome lift in CTV audience. Fits retail-CTV and CTV APIs pivot. tvScientific also launched Creative Advisor AI tool for CTV creative optimization.
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Updated Jun 18, 2026