**IAS Total TV Solutions — Linear-Like CTV Measurement**
Key Questions
What are IAS Total TV Solutions?
IAS Total TV Solutions offer linear-like CTV measurement with verification by genre, rating, and language, partnering with Disney, NBCU, Paramount, and Prime Video. It aligns signals from Viant, FreeWheel, Amagi, and IAB. Watch for DSP integrations and NewFronts developments.
How does IAS align with CTV industry standards?
IAS aligns with Viant, FreeWheel, Amagi, and IAB signals for consistent CTV measurement. This includes support for emerging formats like Pause and Menu Ads as per IAB Tech Lab's standardized signals update. It enables verification across major publishers like Disney and NBCU.
What role does Amagi play in IAS's CTV measurement?
Amagi contributes to CTV performance through in-content ads and participation from ad platforms and advertisers like Olyzon. IAS's solutions align with Amagi's signals for genre, rating, and language verification. This supports broader industry standardization efforts from IAB Tech Lab.
Verification w/genre/rating/language (Disney/NBCU/Paramount/Prime); aligns Viant/FreeWheel/Amagi/IAB signals. Watch DSP/NewFronts.