Moloco Performance CTV Launch — App-to-CTV ROI Boost
Key Questions
What is Moloco's new CTV product?
Moloco has launched Moloco Ads for Performance CTV, an AI-driven platform for app marketers. It brings mobile-grade MMP attribution and optimization to premium CTV inventory.
What ROI improvements has it shown?
The platform delivered 1.5x ROI in a Fanatics college hoops campaign and enables quick installs within 6 hours. It fits trends in CTV performance measurement from Rain, Basis, and fullthrottle.
What future developments are anticipated?
Watch for DSP integrations and NewFronts benchmarks to evaluate broader adoption.
Moloco's AI CTV opt for app marketers delivers mobile-grade MMP attrib/opt to premium CTV inv, 1.5x ROI (Fanatics college hoops), 6hr quick installs. Fits Rain/Basis/fullthrottle trends in CTV perf measurement. Watch DSP integrations/NewFronts benchmarks.
Sources (2)
Updated Apr 16, 2026