Rain CTV Performance+ Launch — Premium Streaming Efficiency
Key Questions
What is Rain's CTV Performance+ offering?
Rain, an independent full-service advertising agency, launched CTV Performance+ in partnership with The Trade Desk to enhance CTV buying efficiency for premium streaming. It targets AVOD, FAST, and OEM channels, unifying CTV and programmatic performance.
What performance results have been achieved with CTV Performance+?
CTV Performance+ delivered 150% ROAS for Babbel and 54% lower CPA for Wise across premium streaming environments. These metrics demonstrate its effectiveness in driving efficient advertising outcomes.
How does CTV Performance+ relate to industry trends and competitors?
It fits into CTV/programmatic unification efforts similar to fullthrottle.ai, Basis, VideoAmp, and LG, amid competitive pressures from YouTube CTV tests. Key areas to watch include DSP integrations and CPM benchmarks ahead of NewFronts pivots.
Rain launches CTV Performance+ with Trade Desk for premium streaming, delivering 150% ROAS (Babbel) and 54% lower CPA (Wise) across AVOD/FAST/OEM. Fits CTV/programmatic perf unification like fullthrottle.ai/Basis/VideoAmp/LG; YouTube CTV tests highlight competitive pressures. Watch DSP integrations, CPM benchmarks for NewFronts pivots.