Taco Bell Builds a Beverage Business Through Live Más Café

Live Más Café has 39 locations and has sold about 1.3 million drinks, while Taco Bell targets $5 billion in beverage sales by 2030 across the broader business. Three horchata drinks are slated for regular U.S. menus Dec. 10; a planned Las Vegas café, including reported boozy specialty drinks, has no opening date. The cafés may provide a test pipeline for future drinks.