Taco Bell Cyclospora Recovery & Transparency

Record outbreak of 24,000 cases, 2 deaths, 160+ hospitalizations linked to Taylor Farms lettuce. Taco Bell removed lettuce items, traffic down 31% at peak. Recovery: $1 Mexican Pizza drove app activity, sales recovering 50%. New LTOs include Tajín menu (Aug 13), Quesarito $1 return (Aug 11), and Decades Menu (Aug 20) bringing back Naked Chicken Chalupa, Beefy Crunch Burrito, Meximelt, Caramel Apple Empanada. Class action lawsuit filed.