McDonald's Deal Fatigue & Sales Slowdown

Q2 US sales growth 0.8%, traffic decline blamed on too many promotions. Leadership shakeup. $3 menu replacing $1 deals. Only 60-65% franchisee compliance. Pivoting away from digital deals. New LTOs: Red Bull Dragonberry drink Aug 17, Hello Kitty/Godzilla Happy Meal Aug 18. Reuters confirms value deals alone not working.