**********Chili’s Big Crispy Chicken Wars Challenge**** [developing]
Key Questions
What is Chili’s Big Crispy Chicken Sandwich platform?
Chili’s Big Crispy sandwiches are 80% bigger than McCrispy and come in 6 flavors, including Honey-Chipotle and Nashville Hot. They form a full platform targeting competitors.
What is the price and contents of Chili’s 3 For Me deal?
The $10.99 3 For Me includes a Big Crispy sandwich, fries or chips-salsa, and a drink. It is positioned against fast food value meals.
When is the NYC pop-up for Chili’s Big Crispy?
The NYC pop-up for Big Crispy is scheduled for April 22. It highlights the new sandwich platform.
Who are the main targets of Chili’s Big Crispy campaign?
Chili’s targets McDonald’s, Chick-fil-A, and Popeyes amid value wars and shrinkflation issues. The campaign calls out fast food standards.
How does Chili’s $10.99 3 For Me challenge fast food?
Chili’s $10.99 3 For Me sets a new standard for chicken sandwiches, directly competing with fast food value menus like those from McDonald’s.
Big Crispy sandwiches (80% bigger than McCrispy; now full platform w/6 flavors incl Honey-Chipotle/Nashville Hot) in $10.99 3 For Me (w/fries/chips-salsa/drink); NYC pop-up 4/22; targets McD/CFA/Popeyes amid shrinkflation/value wars.