McDonald's Value Wars & Menu Churn
Key Questions
What value meal deals is McDonald's currently offering?
McDonald's dominates value with an Under $3 Menu, $4 Breakfast Meal Deal, $5 Meal Deal, and new $6 Classic Meal Deal. The $5 Meal Deal has driven a 2.4% sales increase amid ongoing value wars.
What new breakfast items is McDonald's adding in July?
McDonald's is launching honey brown butter biscuits on July 21 as a gourmet breakfast LTO, with an upcharge option available. Related articles confirm two new breakfast sandwiches featuring sweet and buttery flavors.
When is McDonald's Caesar sauce launching and on which items?
McDonald's Caesar sauce launches July 21 as a limited-time option on the Snack Wrap and Bacon Caesar McCrispy for $2.99. It is part of a new Caesar menu that has prompted some fans to request the return of salads.
What new beverages is McDonald's introducing to compete with Taco Bell?
McDonald's is rolling out a permanent beverage platform featuring 6 new drinks, including refreshers, dirty sodas, and crafted sodas. This move directly targets Taco Bell's dirty sips offerings.
What promotions are tied to the FIFA World Cup campaign?
McDonald's is running a FIFA World Cup campaign with collectible cups, a Golden McFlurry, and potential backlash over hidden upcharges for World Cup Squishmallows toys. Related articles highlight World Cup Final 2026 deals and freebies at McDonald's and competitors.
What changes are happening to McDonald's chicken menu?
McDonald's is testing 10 new chicken items in Chicago, revamping McCrispy Strips with crispier breading that has received positive early reviews, and adding Caesar-inspired chicken items. A minor test of the McPlant is also underway at one New Jersey location.
What limited-time July promotions and collabs is McDonald's running?
July promotions include the BT21 Happy Meal collab launching July 14, free fries on National French Fry Day July 10, and the new Caesar sauce. McDonald's Japan is also launching a Pokémon collab.
What future menu and tech initiatives is McDonald's planning?
McDonald's plans to launch the McValue menu in January 2027 and is testing ArchIQ AI drive-thru technology in five locations. A YouGov poll indicates some loyal customers are shifting to competitors like Burger King and Wendy's.
McDonald's dominates value with Under $3 Menu, $4 Breakfast Meal Deal, $5 Meal Deal, and new $6 Classic Meal Deal. Growing backlash over app discrepancies and hidden upcharge for World Cup Squishmallows toy. $5 Meal Deal drove 2.4% sales increase. FIFA World Cup campaign with collectible cups and Golden McFlurry active. McValue menu launching January 2027. Testing 10 new chicken items in Chicago. McCrispy Strips crispier breading revamp rolling out — early reviews positive. New July items: BT21 Happy Meal (BTS collab, July 14), Caesar dipping sauce (launching July 21 on Snack Wrap and Bacon Caesar McCrispy, $2.99 Snack Wrap). Free fries July 10 (National French Fry Day). YouGov poll shows loyal customers leaving for BK, Five Guys, Freddy's, Wendy's. McDonald's Japan launching Pokémon collab. Now testing ArchIQ AI drive-thru in 5 locations. Fans begging for salads return, but Erlinger says no. New: McDonald's rolling out a permanent beverage platform with 6 new drinks — refreshers, dirty sodas, and crafted sodas — directly competing with Taco Bell's dirty sips. New: McDonald's launching honey brown butter biscuits on July 21 as a gourmet breakfast LTO, with a sauce already getting 10/10 TikTok reviews; upcharge option available. Minor: Testing McPlant at a single Paramus, NJ location.