McDonald's Value Wars & Menu Churn
Key Questions
What value meals is McDonald's currently offering?
McDonald's dominates with the Under $3 Menu, $4 Breakfast Meal Deal, $5 Meal Deal, and new $6 Classic Meal Deal. The $5 Meal Deal drove a 2.4% sales increase.
What changes are being made to McDonald's McCrispy Strips?
McDonald's is revamping McCrispy Strips with crispier breading to match Chicken Selects-style quality, with rollout expected over the next week. This follows customer complaints about the prior version.
What new chicken items is McDonald's testing?
McDonald's is testing 10 new chicken items in Chicago, including wings, sandwiches, and Big Mac sauce variations.
What July promotions and toys are coming to McDonald's?
Free fries are available July 10 via the app, the BT21 Happy Meal launches July 14, and free collectible cups are available from July 1 for the FIFA World Cup campaign.
Which limited-time items have returned or launched at McDonald's?
Fried apple pies returned June 22 for two weeks, blueberry & crème pie is available, and Caesar dipping sauce is a new July item.
Why is there backlash against some McDonald's menu items?
Customers report app price discrepancies and hidden upcharges for items like World Cup Squishmallows toys. FinanceBuzz data shows prices up 100% since 2014.
When is McDonald's McValue menu launching?
The McValue menu launches January 2027, while a McSmart budget menu is already active in Australia as of July 1.
What drink changes are happening at UK McDonald's?
UK locations are dropping the Strawberry Candyfloss Frappé and bringing back Green Apple Sprite Zero on July 14.
McDonald's dominates value with Under $3 Menu, $4 Breakfast Meal Deal, $5 Meal Deal, and new $6 Classic Meal Deal. Growing backlash over app discrepancies and hidden upcharge for World Cup Squishmallows toy. $5 Meal Deal drove 2.4% sales increase. FIFA World Cup campaign with collectible cups and Golden McFlurry active. Free collectible cups now available (July 1). Fried apple pies returned June 22 for two weeks (still active). McValue menu launching January 2027. McSmart budget menu active in Australia (July 1). CONFIRMED: Testing 10 new chicken items in Chicago. Blueberry & Crème Pie praised. Big Arch meal at $9 draws criticism. CONFIRMED: McCrispy Strips getting crispier breading revamp, returning to Chicken Selects-style quality — rollout expected over the next week. New July items: BT21 Happy Meal (BTS collab, launching July 14), Caesar dipping sauce. UK McDonald's dropping Strawberry Candyfloss Frappé and bringing back Green Apple Sprite Zero on July 14. Free fries on July 10 via app. Squishmallows upcharge backlash continues (isolated incidents). FinanceBuzz data shows McDonald's prices up 100% since 2014.