Agentic/AI-agent trend: widespread adoption across adtech, new entrants, and structural shifts

Agentic AI continues to reshape adtech: TikTok launches Agentic Hub and MCP marketplace with partners HubSpot, Innovid, Wix – validating the trend and raising competitive bar. Google mandates AI ad disclosure. Adwave case study shows SMB CTV success with AI-generated ads. Concord raises $3M seed for agentic execution layer. Hoox emerges as autonomous AI CMO. Omneky launches public API and MCP server for creative generation. Agentio expands automated creator advertising to Facebook and Instagram. Meta's AI ad tools face criticism. Smartly launches Roku partnership with Synapse AI. New entrant: Marketer.com. Ipsos/Syracuse study finds human-made video ads outperform AI-generated. AdRoll-PubMatic partnership using MCP for agentic diagnostics. Dstillery and Canvas Worldwide partner on in-flight agentic optimization. Google's Buyer Direct threatens agentic direct-sold solutions. Adwave launches Waverunner and Wavemaker. Reddit launches self-serve AI ad tools. StackAdapt launches Ivy Studio and Economic Impact Report. IAB Tech Lab updates AAMP 2.3. Time builds ads for AI agents with Mobian. Google's AI search ads shift to intent-based (AEO).