Agentic/AI-agent trend expands: IAB Registry/GROAS/Optable + PubMatic Untapped + Google AI video + Criteo GO + Roku + Yahoo + Basis + Infillion + Smoot/Upside + TTD Kokai + Nexxen + Databricks + Kargo + fullthrottle.ai + seller TV agents + Clarvos + Google Results
Key Questions
What is the IAB Agent Registry?
The IAB Agent Registry vets tools from providers like Amazon and Google, implementing read-only guardrails to ensure safe agentic AI usage in advertising.
What features does Nexxen's nexAI DSP provide?
Nexxen's nexAI is an AI-native full-funnel DSP UI supporting CTV, display, mobile, and programmatic campaigns, with pre-launch QA, auto-suggests, and enhancements for all campaign phases.
What performance improvements has TTD Kokai delivered?
TTD Kokai is enabled by default at 100% adoption, achieving a 17% reduction in CPA for advertisers.
What is Kargo's Project Kera?
Kargo's Project Kera is in closed beta, enabling chat-based buying across CTV, social, web, and creative inventory.
How does PubMatic's Untapped contribute to the agentic trend?
PubMatic Untapped unlocks 40% more impressions through AI-driven access, aligning with the expansion of agentic tools in programmatic advertising.
What is Clarvos' agentic workflow platform?
Clarvos offers an early access agentic workflow platform for SMBs, using AI agents to discover audiences, generate creative, and streamline marketing tasks.
What is Google Ads' new Results tab?
The Google Ads Results tab provides transparency by grading the performance of its own recommendations, encouraging advertisers to adopt suggested optimizations.
What is the AI adoption rate among SMBs?
60% of SMBs are using AI for marketing tasks, supported by initiatives like the AI Main Street Act amid shifts toward self-serve and agency tools.
IAB Agent Registry (vetted Amazon/Google tools, read-only guardrails); Nexxen nexAI full-funnel DSP UI (CTV/display/mobile/programmatic, pre-launch QA/auto-suggests); TTD Kokai (100% default, -17% CPA); GROAS >humans; PubMatic Untapped (40% imp)/Kargo Project Kera closed beta (chat-buying CTV/social/web/creative); Basis/Google/Criteo GO/Roku/Yahoo/Infillion/Smoot/Upside/fullthrottle.ai audio/CTV; Databricks NL segments/Swivel/Olyzon; Hightouch/AdButler/Publicis/Sprinklr/Salesforce Agentforce; seller agents for TV ops (Beet.TV); R-ai enterprise planning; Clarvos SMB agentic workflows; Google Ads Results tab transparency; SMB push/AI Main Street Act/60% adoption; agency/self-serve shifts/TTD backlash.