US AdTech Startup Watch

Equativ has embedded DoubleVerify's pre-bid brand suitability, contextual targeting, attention, and viewability tools directly into its Maestro...

Zavelle combines Claude for research, GPT Image 2.5, Veo 3.1 video, Lyria music, and a coding agent under one subscription starting at $19/month. This...

Claude Managed Agents infrastructure supplies the permissions, memory, and tracing needed for governed execution at scale.

• Scoped permissions and...

Omnicom Media’s deal with Rembrand uses AI via the VISTA platform to insert brands into premium streaming content post-production, targeting ad...

• Inference savings: Chinese models cost 10-50x less per token, enabling 90% cuts like Lindy's full switch from Claude to DeepSeek V4
• Token shift:...

Underdog launches as an on-device AI assistant with all processing local to user hardware, avoiding cloud data transfers.

• Key differentiator: Unlike...

LUMA's Terence Kawaja argues AI will automate media buying but efficiency alone won't differentiate.

• Decision quality matters most: Companies...

• Cross-platform reach spans Google Ads, Meta, TikTok, Snapchat, Pinterest, Amazon and more via native connectors, plus analytics and CRM hooks like...

65%美国消费者存在不同程度广告回避行为，其中25%非常主动回避，40%较为主动。

• 核心驱动因素：广告被视为打扰性、重复、无关或无价值，导致用户主动跳过或被动忽略。
• 降低抵触路径：优化频次、场景与创意结合，设计增值体验而非单纯曝光。
• 创新形式建议：采用产品植入、品牌整合、沉浸式内容等非传统方式，减少干扰并增加价值。

Mirror Particle is developing a foundation 'world model' from scratch to simulate why humans behave as they do and how motivations shift over time,...

Wajo is winning investor trust with its safety-first design, virtual cards, and ability to handle blocks by looping in users, setting it apart from...

OpenAI launched its Decisions API in public beta at $0.10/mm input tokens (free output), positioning as a fast-follow to Jev's lower $0.042/mm rate, with the decisions voice variant also noted as promising.

Inference efficiency and token discipline may matter as much as model intelligence for viable long-running AI agents. Token use doubles every 11...

Generative AI is handing small agencies and SMBs the creative and optimization power once reserved for big agencies.

• Meta's Muse connects ad...

CTV's next phase hinges on opening premium inventory to smaller, performance-focused advertisers through third-party self-serve platforms, since direct sales, spending minimums, and lean teams currently block their usual playbook.

TiVo One ad revenue rose 54% year over year in Q2, reaching 6.3 million monthly active users worldwide.

• Ad impressions jumped 310% annually while...

AppLabs is expanding beyond app installs and CPI metrics by integrating app discovery, OEM, in-app, programmatic, CTV, and rich media capabilities...

Agent-to-agent systems like PubX let buyer and seller agents transact directly, with live logs showing exactly why inventory is dropped or kept....

Amazon Ads now embeds Barometer’s third-party, episode-level suitability ratings into DVA+ for on-demand audio across its inventory plus SiriusXM,...

Sony Pictures Entertainment's choice of PubMatic as preferred partner for Live TV on PS5 signals that AI-powered supply-side platforms are now...