Amazon expands agentic ad capabilities for SMBs

Amazon launches Unified Campaign Manager and Alexa+ Agentic Ads, enabling SMBs to create and manage ad campaigns via AI agents. New data from Amazon Ads shows 80% of SMBs boosted by AI-powered tools, validating the SMB AI ad platform trend. This adds a major platform player to the agentic ad space, competing with startups like AdsGency/MAI.