OpenAI ChatGPT Ads expands to full-stack ad infrastructure

OpenAI's self-serve ad platform now open to all US SMBs, with shopping ads, conversion formats, creative automation, and new product carousels. Acquires Ona for creative automation. Reaches $100M ARR. Partnerships with Skai, Scorpion, Pattern, CTM. International expansion (France, Germany, Ireland, Singapore). LiveRamp partnership. A detailed guide (Kinetic319) confirms rapid maturation: oCPC, budget pacing, geo exclusions, bulk API, and performance marketing features. Still developing.