OpenAI ChatGPT Ads matures into a full-stack SMB ad platform

OpenAI’s dedicated SMB Ads hiring and reported Ads Manager capabilities indicate a sustained buildout spanning activation, feeds, creative, measurement, payments, partnerships, and international growth. Wayfair is testing sponsored-agent ads at limited scale, while CallRail adds attribution and conversion feedback; access, pricing, disclosure, delivery controls, ROI, and independent validation remain unresolved.