AI-Native GTM & Pricing Revolution

GTM continues shifting toward coordinated agents for research, qualification, routing, CRM operations, campaigns, and forecasting, while hybrid usage and credit pricing becomes more operationally explicit. HubSpot and Microsoft offer concrete spend-control and packaging examples; surveys and company case studies remain directional rather than universal benchmarks. The central research gap is proving customer value, retention, attribution, and sustainable margins—not merely AI adoption.