Nexxen partners Lumen/TVision for high-attention CTV; H/L activates TV home screen PMPs
Key Questions
What partnership did Nexxen announce for CTV attention measurement?
Nexxen partnered with Lumen and TVision to enable pre-to-post attention measurement on Connected TV (CTV) via their DSP/SSP platform. This allows advertisers to measure attention from pre-bid to post-impression.
What achievement did H/L accomplish with Nexxen?
H/L is the first to activate Nexxen TV home screen PMPs through DSP integration. This enables access to premium, verified inventory on TV home screens.
How does this development build on prior industry momentum?
It builds on TVision's previous integrations with Viant, OpenX, and Adelaide. The move heightens competitive pressure for programmatic attention bidding and verified CTV inventory.
DSP/SSP enables pre-to-post attention measurement on CTV; H/L first to activate home screen PMPs via DSP integration. Builds on TVision's Viant/OpenX/Adelaide momentum; competitive pressure for programmatic attention bidding and verified inventory.