Programmatic Measurement Pulse

• Nielsen now delivers four-screen deduplication for YouTube campaigns across linear TV, CTV, mobile, and desktop in Italy.
• Buyers gain unduplicated...

• Partnership launch: InMobi opens premium CTV and mobile in-app inventory (incl. Glance) to AI buying agents on Scope3 Interchange via AdCP.
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• InMobi Advertising partnered with Scope3 to create the industry’s first agentic seller, routing premium CTV and mobile in-app inventory to AI buying...

• Peer39 acquires Adloox from Scope3, extending MRC-accredited viewability and IVT tools into Google/Meta.
• Previously limited to open web and CTV,...

• New integration: Advertisers can now activate LinkedIn CTV Ads directly in Amazon DSP using first-party professional signals like job title,...

• Gracenote study shows 89% of planners expect CTV budget shifts from linear TV, yet 47% cite missing show-level data as the top barrier.
• 100% of...

• AGF extends HbbTV trial into mainstream TV measurement after successful POC, integrating household-level viewing data beyond traditional panels.
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• TDD shifts to podded bid requests for long-form CTV breaks starting Aug 31, prioritizing them over fanned-out impressions
• Supply path optimization...

• New premium inventory: Titan OS home screen video ads now available programmatically via Equativ’s Maestro platform across Europe and Latin...

• Change: DoubleVerify now delivers global post-bid measurement on LinkedIn Audience Network covering IVT, viewability, brand suitability, and...

• What changed: DoubleVerify now offers global post-bid measurement on LinkedIn Audience Network, covering IVT, viewability, brand suitability and...

Verification Expansions

• 🔥 DoubleVerify LinkedIn Measurement: DoubleVerify launched global post-bid measurement for LinkedIn Audience Network...

• Ecosystem launch: The Trade Desk's Ventura now opens as an industry collaboration platform uniting TV OSes and streaming partners for transparent,...

• Change: DV now delivers global post-bid measurement on LinkedIn Audience Network covering IVT, viewability, brand suitability and geo compliance.
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• What changed: DV launched global post-bid measurement on LinkedIn Audience Network covering IVT, viewability, brand suitability and geography.
• Why...

Measurement Landscape

• No new developments in today's content meet the criteria for attention or ad measurement updates involving prioritized...

• What changed: StreamLayer and Curated.Media partnered to deliver real-time moment-based ad inventory through existing programmatic channels using...

CIMM's new paper argues Media Quality (MQ) signals like attention and context better distinguish meaningful exposures from basic delivery in a...

• What changed: Fuse Media named iSpot its official measurement provider for CTV and FAST inventory, introducing outcomes-based attribution to its 84...

OpenRTB Standards Updates

• 🔥 New Live Signals for Streaming: IAB Tech Lab’s OpenRTB updates add livestream, realtime, and firstbroadcast...