DoubleVerify expands to LinkedIn Audience Network
Key Questions
What is DoubleVerify adding to the LinkedIn Audience Network?
DoubleVerify is expanding its post-bid measurement capabilities to include invalid traffic (IVT), viewability, and brand suitability verification on LinkedIn's Audience Network. This provides new options for advertisers running B2B programmatic campaigns.
How does this expansion support B2B programmatic advertising?
The addition opens new verification tools tailored for B2B advertisers on LinkedIn, enhancing ad quality and performance insights. It also aligns with DoubleVerify's broader strategy to extend its measurement platform across more channels.
What does DoubleVerify's launch mean for LinkedIn ad transparency?
The global post-bid measurement rollout allows for greater scrutiny of LinkedIn ads through independent verification. This development improves transparency and trust in LinkedIn's advertising ecosystem.
DV adds post-bid IVT/viewability/brand suitability to LinkedIn AN. Opens new verification options for B2B programmatic; aligns with DV's broader platform strategy.