CTV supply path transparency advances: Iridio AI channel ID, Pixalate OpenEPG, and new data on device mislabeling
Key Questions
What is Iridio's AI-powered CTV channel identification engine?
Iridio's tool maps 44 billion daily bid signals to over 200 channels at 94% accuracy. It allows DSP and SSP teams to assess inventory quality without heavy SDK integration.
How does Pixalate's OpenEPG support CTV transparency?
Pixalate's OpenEPG 1.0 Analytics delivers linear-style visibility using Bundle IDs. This helps improve supply path transparency in CTV without requiring extensive technical integration.
What does recent data reveal about CTV inventory mislabeling?
New June 2026 data shows roughly 5% of inventory sold as CTV is not on a television device. This reinforces the need for device-level verification and broader measurement improvements.
Iridio launches AI-powered CTV channel identification engine mapping 44B daily bid signals to 200+ channels with 94% accuracy. Pixalate's OpenEPG 1.0 Analytics offers linear-style visibility using Bundle IDs. New data (2026-06-23) shows ~5% of inventory sold as CTV is not on a television device, reinforcing need for device-level verification. Both enable DSP/SSP teams to assess inventory quality without heavy SDK integration, supporting broader push for CTV transparency and measurement.