Pixalate launches DEFASED pre-bid CTV blocklist [developing]
Key Questions
What is Pixalate's DEFASED blocklist?
DEFASED provides daily delisted-app blocklists for Roku, Fire TV, and 100+ countries, launched March 15, 2026. It enables DSP/SSP pre-bid blocking. This improves CTV supply hygiene.
How effective is DEFASED against CTV fraud?
DEFASED targets fraud in live sports aggregators and regions like Philippines, outperforming DV in efficacy. Pixalate holds MRC SIVT accreditation for desktop/mobile. It enforces against defased apps.
What is the scale of AI-fueled CTV fraud?
DoubleVerify reports a 140% global surge in AI-fueled CTV fraud schemes. Only 21% of advertisers measure CTV IVT performance. This affects streaming ad markets.
Why is fraud rife in live sports streaming ads?
Live sports streaming faces significant fraud as content shifts to services and bundles. Local companies struggle with ad integrity. Experts highlight invalid traffic challenges.
What accreditations support Pixalate's tools?
Pixalate has MRC SIVT accreditation for desktop and mobile web, extending to CTV via DEFASED. It filters sophisticated invalid traffic. This bolsters supply path hygiene.
Daily delisted-app blocklists Roku/Fire TV/100+ countries (2026-03-15); DSP/SSP enforcement; efficacy vs DV 140% CTV fraud surge/Philippines $4B/live sports aggregators amid supply hygiene; MRC SIVT desktop/mobile accreditation; aligns with low IVT tracking (21%).