Programmatic Verification Hub

Socure raised $156 million at a $5.2 billion valuation and acquired agentic AI startup Fravity to automate financial-crime investigations inside its...

Poland's demand for a €250 million fine against Meta marks a direct challenge to EU enforcement under the Digital Services Act, highlighting the lack...

Adam Mosseri admitted in a California court on Tuesday that he touted newly launched safety tools for teens without full context.

GSA is enhancing Login.gov with advanced device fingerprinting to fight rising identity fraud and AI threats.

• Integrates into account creation and...

Instagram chief Adam Mosseri admitted in court he promoted teen safety tools Take a Break and Quiet Mode without disclosing adoption rates of just...

Google filters invalid traffic via machine learning but advertisers must still hunt patterns.

• Sudden click surges with flat conversions warrant...

Amnesty International's experiment found Meta accepted eight of 15 mock Facebook ads containing election disinformation, while the seven rejected ads...

Instagram considered making its "Take a Break" reminder default for teens but rejected the change. Internal teams feared it would hurt core engagement...

Less than 1% of teens adopted Meta's opt-in "Take a Break" tool, with just 0.2% actually pausing scrolling, per former data scientist George...

Click fraud is deliberate invalid traffic that costs advertisers the same as real clicks but delivers zero value.

• Scale of losses: Juniper projects...

Ad tech's data systems, built for ad targeting, now face requests from agencies like ICE for investigative use.

• Consent gap: Users agree only to...

Invalid traffic reached 20.64% of impressions and is projected to cost advertisers $100.2 billion in 2026.

• TrafficSaviour relies on real-time...

The DOJ first announced its National Fraud Enforcement Division earlier this year to target fraud against taxpayer dollars. Assistant Attorney General...

Residential ad fraud has moved device farms into individual homes, spreading activity across thousands of ordinary IPs to mimic real users.

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AI and automation now handle identify, act, and ask tasks in content moderation, processing high volumes while routing uncertain cases to humans.
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Android car head units face the first documented supply-chain malware attack, spreading via legitimate update apps to build proxy botnets or enable ad...

AI chatbots proved more persuasive than humans in simulated scams, scaling consistent, tailored interactions that bypass grammar-based or automated...

Attention and brand lift are emerging as essential audio ad metrics as reach becomes commoditized across podcasts and streaming. Ad Results Media...

Social media ad scams caused over $90 million in consumer losses last year, with Facebook leading all platforms. Nearly 30% of victims traced scams to social media—an eightfold increase since 2020—with WhatsApp and Instagram next.

First documented malware infects Android car head unit firmware via built-in updaters, enabling ad fraud and proxy botnets. Kaspersky traced the June...