Pixel Litigation Wave Continues – Consent Defense Rejected; OneTrust Defendant; CIPA Class Actions; Google Consent Mode Changes
Key Questions
What was the key ruling on consent defenses in the recent pixel litigation case?
A federal court rejected the consent defense for Google and Meta in a prescription data tracking case involving pixels, requiring them to face the claims. This decision limits a common privacy defense used by ad-tech companies.
Why has OneTrust become a defendant in CIPA litigation?
OneTrust was added as a defendant for its own cookie banner practices under CIPA. This expands the litigation to include consent management platform providers themselves.
Which new companies were added to ongoing CIPA class actions?
NFL, MeUndies, and Kalshi were recently added to CIPA class actions. These additions reflect the growing number of businesses facing privacy claims over tracking technologies.
How did amendments to California SB 690 affect pen register claims?
The bill was amended to remove the private right of action for pen register claims. This change reduces the ability of individuals to bring lawsuits under that specific provision.
What are the details and timeline for Google Consent Mode updates?
Google Consent Mode changes take effect on June 15, 2026, altering how advertising data flows from GA4 to linked Google Ads accounts. Organizations using Shopify and similar platforms should audit settings to address technical compliance gaps ahead of the deadline.
Major ruling: consent defense rejected for Google/Meta in prescription pixel case. OneTrust now a CIPA defendant for its own cookie banner. NFL, MeUndies, Kalshi added to CIPA class actions. California SB 690 amended to remove private right of action for pen register claims. Google Consent Mode changes effective June 15, 2026. CCPA 2026 compliance checklist highlights technical gaps. Demand letter crisis underscores need for auditability. DataGrail competitor analysis reveals critical consent cookie flaw.