Ad Tech Privacy Watch

Google's updated framework forces a clear bifurcation: Accept All enables cross-site tracking for personalized ads, while Reject All restricts to...

Third-party cookie deprecation in Chrome is not happening on any announced schedule, so Shopify merchants should prioritize consent-compliant methods...

California Data Broker Compliance

• 🔥 DROP Platform Launch: California's Delete Request and Opt-Out Platform (DROP) is now live, enabling...

Florida AG and Roku settled FDBR enforcement without admitting wrongdoing or paying a fine. Roku commits $25 million to engineering upgrades for...

Google's new privacy portal forces users into Accept All or Reject All for cross-site tracking, creating a clean consent bifurcation that compliant ad...

The Supreme Court’s emergency order lets Texas enforce its App Store Accountability Act, requiring app stores to verify users under 18 and obtain...

• Coalition argues consent orders bind the corporate entity, so leadership or program changes do not justify early termination.
• X's AI data...

Regulators now scrutinize how consent and opt-out controls function in practice, not merely their existence.

Key expectations include:

• Usability...

Illinois becomes the third state to regulate AI after Gov. J.B. Pritzker signed a new protections bill that could rank among the country's strongest when it takes effect in 2028.

California's new DROP platform requires registered data brokers to handle recurring consumer deletion requests starting August 2026, with $200 daily...

Texas age verification law now enforceable after Supreme Court declined to block it, requiring app stores to verify buyers under 18 and obtain...

• Browser fingerprinting via canvas, WebGL and audio APIs replaces cookies for cross-site tracking.
• These passive methods fuel class actions under...

Google will begin using IP addresses for personalized ad measurement in the EEA, UK, and Switzerland from August 4, shifting from routing-only use and...

Challenging an FTC consent order invites pushback from privacy advocates and exposes companies to ongoing oversight, even after leadership changes....

Ad tech compliance teams face simultaneous pressure from three fronts this month.

• State law expansions: Connecticut dropped thresholds to 35k...

Consent Management Litigation

• 🔥 OneTrust California Lawsuit: OneTrust faces claims under CIPA and intrusion upon seclusion for allegedly...

The OneTrust lawsuit and Google's updated cookie rules together mark a shift toward enforcing real technical compliance in consent flows.

• OneTrust...

Facebook's privacy principles leave unresolved whether users will receive more control over how their data is used for advertising, despite existing ad controls in each placement.

This notice offers a clear compliance template for UK ad tech operations under PECR.

• Strict separation upheld: Necessary cookies (e.g.,...

New York's new surveillance pricing law imposes fresh compliance duties on ad tech firms using behavioral data for individualized dynamic pricing.

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