Ad Tech Privacy Watch

OpenAI Privacy Scrutiny Spans Ad Tests, Tracking Reports, and Children’s Data

OpenAI Privacy Scrutiny Spans Ad Tests, Tracking Reports, and Children’s Data

Independent research reports that OpenAI’s __obi cookie and related JWT/pixel mechanisms may connect ChatGPT accounts with browsing and shopping activity across sites; OpenAI has not publicly confirmed the mechanism. Arkansas and Montana allegations about minors and targeted advertising and reported FTC information demands remain unproven; California and Delaware chatbot child-safety scrutiny is adjacent oversight.

Sources (2)
Updated Nov 6, 2026