Florida AG Targets Netflix Over Children’s Viewing-Data Monetization

Florida AG James Uthmeier alleges Netflix tracked and monetized children’s viewing, device, and profile data and shared information with ad-tech or data-broker ecosystems despite representations concerning ad-free viewing. The complaint’s contrast between Kids profiles and underlying tracking systems creates significant CTV precedent risk around child-directed profiles, consent, sensitive data, deletion, dark patterns, and deceptive-practices theories.