California Enforcement Spotlights Accessible Privacy Opt-Outs

On October 29, the California AG announced a $1.8 million settlement resolving allegations that Lyft made in-app opt-outs from sale or sharing for advertising unduly difficult. Newly reviewed PlayOn and Ford coverage reinforces enforcement concerns about ineffective opt-outs and identity-confirmation friction, but overlaps prior coverage and adds no separate new action. These examples offer practical design signals, not a single broad rule for every business.