Google Ad-Tech Remedies, Interoperability, and Damages Exposure Continue

Judge Brinkema rejected structural divestiture of AdX and Google’s publisher ad server, while a proposed worldwide six-year conduct judgment would address tying, equivalent AdX access, Prebid/API and DFP interoperability, bid-data sharing, and AdWords advantages. Google reportedly plans to seek a pause in the April 5, 2027 publisher trial while appealing its loss in the parallel DOJ case; the motion and broader remedies remain unresolved.