CIPA Pixel Litigation Wave Intensifies; SB 690 Reform Bill Advances
Key Questions
What recent CIPA litigation developments involve major sites and vendors?
D'Antonio v. CNN survived dismissal on pen-register theory with standing based on data aggregation and sale; OneTrust is a defendant, and an NFL.com lawsuit alleges 182 trackers firing pre-consent. Google Consent Mode changes also factor into exposure.
How might California's SB 690 affect pending CIPA claims?
The reform bill narrows pen register claims but leaves wiretapping exposure intact and includes a retroactive provision impacting ongoing cases.
What compliance steps are advised for ad tech stacks under CIPA risks?
Pre-consent blocking and careful vendor management are essential for California traffic to reduce exposure from standard publisher site setups.
D'Antonio v. CNN survives dismissal on pen-register theory, with standing cleared by alleging data aggregation and sale. OneTrust is a CIPA defendant; Google Consent Mode changes remove Google Signals backstop; new NFL.com lawsuit alleges 182 trackers fire pre-consent. California's SB 690 would narrow pen register claims but leave wiretapping exposure intact, with a retroactive provision affecting pending cases. Standard ad tech stacks on publisher sites create real CIPA exposure, reinforcing need for pre-consent blocking and vendor management for California traffic.