Surveillance Pricing Bans Accelerating

CA AB 2564 cleared key vote; MD, CO, CT passed bans. Impacts ad tech dynamic pricing using personal data. NAAG 2026 conference confirms AGs will use existing privacy and UDAP laws, hiring technologists and sending inquiry letters (e.g., CA AG Bonta). Instacart/Target cases signal new enforcement frontier beyond CCPA/CPRA. Ad tech firms must audit algorithms and disclosures now.