Ad Tech Privacy Watch

State AGs Intensify Enforcement and New Privacy Laws Proliferate

State AGs Intensify Enforcement and New Privacy Laws Proliferate

Key Questions

Which states recently enacted new privacy or AI laws?

Vermont enacted its 23rd state privacy law, Louisiana passed the LDPA, and Connecticut enacted a broad AI law. Massachusetts also passed H.211, which includes a geolocation sale ban and private right of action. Colorado repealed its AI Act and replaced it with a narrower framework.

What actions is the FTC taking on AI-related issues?

The FTC proposed a policy statement on AI accuracy suppression and is seeking public comment. It also reached an 'Active Listening' settlement that restricts AI data collection through terms of service.

What is the OpenAI investigation by state AGs about?

Forty-two state attorneys general are investigating OpenAI's advertising practices. This reflects intensified enforcement efforts around AI and data privacy.

What does Massachusetts' H.211 law address?

The law bans the sale of geolocation data and includes a private right of action for enforcement. It forms part of broader state-level privacy initiatives.

What is the status of the SECURE Data Act debate?

The debate over preemption under the SECURE Data Act continues amid evolving state privacy laws. This affects how federal and state regulations interact.

Massachusetts passes H.211 including geolocation sale ban and private right of action; Vermont enacts 23rd state privacy law; Louisiana enacts LDPA; Connecticut enacts broad AI law. FTC proposes policy statement on AI accuracy suppression, seeking comment. FTC's 'Active Listening' settlement restricts AI data collection via TOS. OpenAI investigation by 42 state AGs targets advertising practices. SECURE Data Act preemption debate continues. Colorado AI Act repealed and replaced with narrower framework.

Sources (4)
Updated Jul 2, 2026
Which states recently enacted new privacy or AI laws? - Ad Tech Privacy Watch | NBot | nbot.ai