FTC Wins Landmark Injunction Against Kochava Over Location Data Sales – New Compliance Baseline
Key Questions
What specific actions must Kochava take under the court order?
The court ordered Kochava and its subsidiary to stop collecting and selling sensitive location data without express consumer consent. It also requires the company to implement a sensitive location program and provide greater transparency to consumers about their data practices.
How long did the FTC litigation against Kochava last and what is its broader impact?
The case spanned four years of litigation and establishes a new compliance baseline for ad tech firms handling geolocation data. It is expected to serve as a template for future FTC enforcement actions against data brokers.
What should ad tech companies learn from the Kochava ruling?
Ad tech firms should view the injunction as a model for obtaining explicit consent on sensitive location data and ensuring consumer transparency. The decision signals heightened FTC scrutiny of data brokerage practices involving geolocation information.
Court orders Kochava and subsidiary to stop collecting and selling sensitive location data without express consent, mandates a sensitive location program, and requires consumer transparency. This four-year litigation sets a new compliance baseline for ad tech firms handling geolocation data. Ad tech should treat this as a template for future FTC actions against data brokers.