AORA Plastic-Free Color Cosmetics Debut at Sephora
Key Questions
What is AORA and why is it significant for Sephora?
AORA México is a luxury color cosmetics brand that is the first fully plastic-free line to launch at Sephora. It offers products such as solid lip gloss serums, primer, and eyeshadow palettes with a strong eco-friendly focus.
Who founded AORA?
AORA was founded by Nour Tayara and Rodrigo Peñafiel. They developed the brand as a luxury color cosmetics line that is entirely plastic-free.
Where can AORA products be purchased?
AORA products are available at Sephora stores and online. The launch is shoppable and highlights the brand's sustainable, plastic-free packaging.
Sephora's first fully plastic-free brand. Products include lip liners, eyeshadows, primers with prices and ingredients like Mexican chiles and cactus flower. New launch with eco-angle, shoppable.
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Updated Jul 21, 2026